If you want to succeed in today’s competitive business world, you need to not only develop an innovative outbound marketing strategy, but also continually find new ways to make it better. To do so, you need to focus on how SMS marketing can be integrated into your current marketing strategy. If you’re eager to see your business reach the next level, here are some suggestions to keep in mind.
Focus on Your Call to Action
Since text messaging is instantaneous, this means that when your customer receives your message, it can make them eager to act on the product or service you are offering. When you make SMS marketing a key part of your company’s marketing strategy, you can get quick results due to the customer feeling a sense of urgency to answer your text message before another pitch comes along. Since you’ll be able to have the customer feel as if time is of the essence, SMS will compel them to act in the moment.
Cross Promotion
Once you integrate an SMS gateway provider into your marketing strategy, you will immediately have the ability to cross-promote your business and its products or services through your social media accounts, online newsletter, and other important parts of your marketing strategy. By doing so, you can then take full advantage of such marketing ideas as exclusive offer programs for customers who are text subscribers. Along with the exclusive offers, SMS can also help your marketing campaign by giving subscribers inside information to upcoming events or sales, which will ultimately help to build loyalty to your company and its brand.
Increase Visibility of Other Marketing Channels
Like almost all businesses today, you are not relying only on one marketing channel to reach current and new customers. Once you begin to understand the potency SMS can have when integrated into your current marketing plans, you can use it to start making more of your marketing channels informative in ways you never imagined. SMS will allow you to see which channels result in the most conversions from leads to sales, which one’s customers engage with the most, and which ones are easiest to use for specific types of marketing campaigns.
Easy to Generate Unique Content
When you are reaching out to customers, always keep in mind that text messaging is easily the technique that offers the highest engagement rate, which is currently 98%. This makes it a very valuable marketing tool in terms of helping you generate unique content for your various channels. If you simply copy and paste the same message everywhere, your business looks stale and out of fresh new ideas for customers. Once you use SMS to make each of your marketing channels viable by having its own unique content, you’ll be able to structure the content based on specific audience preferences, increasing the chances your leads will turn into sales.
Building Brand Loyalty
If you make the mistake of sending customers the same message over and over on multiple marketing channels, you will, at some point begin to notice a dip in customer loyalty due to your message sounding stale. To keep this from happening, you can take advantage of using SMS to build that all-important loyalty not through messages that sound like impersonal sales pitches but instead through friendly, personalized conversations and updates. As you do more of this, you’ll begin to easily create subscriber lists that can become more and more specific, allowing you to maximize your marketing efforts as well as your profits.
Boost More than Just Online Channels
Finally, don’t assume that SMS marketing will only help you improve your online marketing channels. In reality, it will also bring excellent results when you want to focus on traditional types of marketing campaigns such as radio and TV ads as well as print marketing. If your competitors are not using SMS as part of their own marketing campaigns, you can capitalize on this mistake and gain yet another competitive edge.
Integrating SMS into your marketing campaign will be a smart decision and sound investment in your business since it will increase a customer’s sense of urgency, boost multiple marketing channels, and let you develop unique and personalized content.
