In November 2020, Facebook-owned messaging app WhatsApp announced its acquisition of Indian start-up DealShare. The move was aimed at expanding WhatsApp’s presence in India’s burgeoning e-commerce market, which is expected to reach $200 billion by 2026. With over 400 million users in India, WhatsApp has been exploring ways to monetize its platform and tap into the country’s growing digital economy. In this article, we will explore the significance of the DealShare acquisition and its potential impact on WhatsApp’s e-commerce ambitions in India. DealShare: A Brief Overview Founded in 2018, DealShare…
Read More