The world of marketing is constantly changing. Trying to keep up with the latest changes is half the challenge of being a marketer because trends can decide whether your marketing campaigns succeed or sink. Unfortunately, it can be easy to become obsessed with jumping on the latest trends to keep up with the times instead of thinking critically about every decision you take. To use a recent example, countless businesses have attempted to jump on the surge in TikTok popularity, only to find it backfire spectacularly. The fact of the…
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