What is the AARRR framework? The AARRR framework is a marketing and growth hacking framework that helps startups identify the most critical metrics and figure out how to optimize them. AARRR stands for Acquisition, Activation, Retention, Revenue, Referral. Dave McClure first coined the acronym working on his startup accelerator program, 500 Startups. Companies use The AARRR framework to increase their revenue. It’s a marketing and growth hacking framework that helps startups identify the most critical metrics and figure out how to optimize them. Deep dive into AARRR Framework AARRR is…
Read MoreAARRR vs. RARRA: Which Is Better for Your Organization
