Postscript, a leading SMS marketing platform for Shopify stores, has raised $35 million in a Series B funding round led by Greylock Partners. The funding round also saw participation from Y Combinator Continuity, OpenView, and others. The company plans to use the funds to expand its team and develop new features to help merchants grow their businesses.
What is Postscript?
Postscript is a platform that allows Shopify merchants to send targeted SMS messages to their customers. The platform integrates with Shopify, allowing merchants to easily create and send SMS campaigns to their customers. With Postscript, merchants can send personalized messages based on customer behavior, such as abandoned carts or previous purchases.
The Benefits of SMS Marketing
SMS marketing has become increasingly popular in recent years, and for good reason. SMS messages have an open rate of 98%, making them one of the most effective marketing channels available. Additionally, SMS messages are typically read within minutes of being received, making them a great way to reach customers in real-time.
SMS marketing is also highly targeted. Merchants can use customer data to send personalized messages based on customer behavior. For example, if a customer abandons their cart, a merchant can send a personalized message reminding them to complete their purchase.
The Importance of Integrating with Shopify
One of the key benefits of Postscript is its integration with Shopify. By integrating with Shopify, Postscript is able to access customer data and order information, allowing merchants to create highly targeted SMS campaigns.
Additionally, the integration with Shopify allows merchants to automate their SMS campaigns. For example, merchants can set up automated messages to be sent when a customer abandons their cart or when an order is shipped.
The Future of Postscript
With the new funding, Postscript plans to expand its team and develop new features to help merchants grow their businesses. One area of focus for the company is machine learning. By using machine learning, Postscript hopes to improve the targeting and personalization of its SMS campaigns.
Postscript also plans to expand its integration with Shopify. The company is working on new features that will allow merchants to send SMS messages directly from the Shopify dashboard.
Conclusion
Postscript is a powerful SMS marketing platform that allows Shopify merchants to send targeted messages to their customers. With its integration with Shopify, Postscript is able to access customer data and order information, allowing merchants to create highly targeted SMS campaigns. With the new funding, Postscript plans to expand its team and develop new features to help merchants grow their businesses.
