Amazon revised its Brand Registry program earlier this year, a service aimed at assisting brands in providing consumers with accurate and trustworthy information.
Additionally, registered brands can add Enhanced Brand Content to eligible listings, providing customers with additional information and highlighting key product characteristics. The apparent benefit of protecting your product listings from unauthorized vendors is evident to every company. However, does the worker spend adding Enhanced Brand Content to listings pay off? Yes, according to early indications.
What Is Enhanced Brand Content?
If you are already familiar with Amazon’s Seller Central, adding Enhanced Brand Content to your product listings is extremely simple once your brand has been registered with Amazon Brand Registry. Go to the Advertising page and select Enhanced Brand Content to get started.
You will need to supply the SKU for the product you want to change once the new page has loaded. Every business understands the value of protecting its product listings from unauthorized suppliers. Do the time and effort put into adding Enhanced Brand Content to listings, on the other hand, pay off? Yes, based on initial indicators.
Enhanced Brand Content: What is it?
Once your brand has been registered with amazon brand registry, adding Enhanced Brand Content to your product listings is relatively simple if you’re already familiar with Amazon’s Seller Central. Go to the Advertising page and click on Enhanced Brand Content to get started. Once the new page has loaded, you’ll need to provide the SKU for the product you want to update.
It’s crucial to remember that this isn’t the place to be overly promotional or arrogant about your brand, products, shipping, or pricing. On the other hand, Enhanced Brand Content is a place to showcase facts that don’t belong anywhere else on the page. Close-up or in-use images, in particular, are an excellent approach to assist customers visualizes how they would utilize
What is the Purpose of Enhanced Brand Content?
The aesthetic benefit of Enhanced Brand Material is obvious: product listings with larger images and more extensive content are more appealing. Brands with limited time and money, on the other hand, may consider if a purely cosmetic upgrade is worth the time investment.
According to our research, enhancing brand content leads to an increase in sales. Some items have seen a conversion rate rise of 30% or more in the weeks after the addition of Enhanced Brand Content. This free Brand Registry value adds a no-brainer when you consider the number of products in your Amazon portfolio, current traffic to your listings, and the potential increase in revenue.
Final thoughts
Even though Amazon FBA is one of the most effective ways to grow sales, many sellers and organizations face obstacles that limit their ability to promote effectively. The reasons for this could range from not being able to update the product listing’s description to not having details modified from another seller for the same product that the manufacturer has retailed. Amazon’s Brand Registry initiative has several advantages. Most importantly, registered brands receive enhanced protection and control over their listings, preventing illegitimate sellers from tampering with the content and hijacking transactions.
