4 Ways of Improving Your Bulk SMS Reliability

SMS marketing is one of the most reliable ways of communication with prospects and existing customers. With an open rate of 98%, it’s unsurprising not to see why.

But as impressive as the number sounds, it may not be entirely practical if your texts only receive a 45% delivery rate. What does this mean?

It means that if you are using SMS for campaigns, you should know what percentage of your texts customers receive.

While attempting to send out bulk SMS, using your phone or any other device, you must have run into that annoying ‘failed to send’ notification. Well, it happens; and for several reasons.

Typically, problems arise when you attempt to send bulk SMS without using the right system or SMS provider.

The easiest way to minimize such setbacks is by enlisting the help of a business texting service built for bulk messaging. Doing so will negate the daunting task of having a backlog of queued messages.

Without the right system, your SMS marketing campaigns may not be as efficient as you’d imagined.

Sending bulk texts using your phone may overwhelm your device, making you run into deliverability issues.

But even so, there are some aspects of deliverability that are beyond the capability of your device or system. These include:

  • Contact numbers that are out of service
  • User doesn’t have phone service for a prolonged period
  • Your text messages are being flagged as spam by carriers
  • Connectivity issues with the carrier
  • Your sender ID being blocked by the sender

That said, how do you ensure maximum text message reliability?

4Easy Ways to Enhance SMS Reliability

For your business to improve text message reliability, approach every metric with the following tips in mind:

  • Refresh Your Contact Database

Your message deliverability is only as effective as your contact lists. It is always essential to keep the database up-to-date.

Check to confirm the numbers that still work and those that do not. You can also ask the customers whether they want to remain on the list.

This may sound like a big ask,

but it is a necessary evil. Otherwise, you’ll always send marketing messages to dead numbers that no longer work.

  • Segment Your Contact Lists

Not every customer needs to receive the same type of message. Only send marketing messages to the relevant audience. To do so, segment your contact database based on demographics, location, or interests.

Audiences only respond to messages that are relevant to them.

They are also likely to subscribe to your service if your text resonates with them.

  • Let Contacts Know What To Expect

Whenever you have new campaigns coming up, new offerings, or simply want to ask for sign-ups and subscriptions, it is essential always to let your customers know in advance.

Texting doesn’t have to be a mystery. Customers can easily open and read your messages when they know what they expect.

Without context to your messaging campaigns, customers will quickly lose interest and unsubscribe from your contact list.

  • Make Messages Unique With MMS

Instead of sending similar boring text messages daily, switch up and include multi-media messaging (MMS). This allows you to add photos, GIFS, and videos to your text, making them more appealing.

You can use MMS to keep your messages on-brand by including brand colors or logos.

Whichever works, don’t rely on blocks of texts only.

Get Started on Improving Your SMS Reliability Today

Part of the reason why text messaging is so popular is because of its reliability. As a business marketer, you should always strive to match your SMS campaign’s open rates with delivery rates.

To ensure that your customers don’t miss out on the most important text messages, use the reliable services of a bulk SMS provider.

Celcom Africa lets you try out its SMS API gateway for a feel of how effective it is to reach your customers. Sign up for a free demo here today!

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